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medpundit |
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Tuesday, March 26, 2002Schering-Plough spent 100 million dollars in 2000 on consumer advertising of Claritin. It generated 3.2 billion dollars in sales last year on Claritin alone. Their advertising campaign has more than paid for itself, as did AstraZeneca's ad campaign for Prilosec. My experience is the same as the doctor's quoted in the article. I can always tell when a new ad campaign has been launched, because patients come in requesting the new drug. It's alarming, really, at how gullible many people are when it comes to drug advertising. They seem to equate the commercials with journal articles in terms of reliability. People assume that because they are prescription drugs and regulated, the commericals are more honest than, say, a commercial for a car or breakfast cereal. They aren't. They hold themselves to no higher standards than anyone else in the ad business. posted by Sydney on 3/26/2002 06:24:00 PM 0 comments 0 Comments: |
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