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medpundit |
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Tuesday, May 21, 2002"It is unclear exactly why the ads haven't lowered drug use by kids in any measurable way. Antismoking campaigns and campaigns touting seat belts have been shown to be effective in getting adults to change their habits. Mr. Walters suggested that the ads' messages were "too indirect" to have an impact, and speculated that the commercials might be doing more harm than good. "If an ad answers a question that a child doesn't have, there's a chance you'll incite his or her curiosity," he said." Mr. Walters must never have lived around kids, or been one for that matter. The philosophy behind these drug adds overlooks one key aspect of teenage behavior: kids tend to do the exact opposite of whatever an adult tells them to do. It's the definition of cool. posted by Sydney on 5/21/2002 07:50:00 AM 0 comments 0 Comments: |
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