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Wednesday, June 05, 2002"I'm pretty well plugged in to what's going on in research," he remarked. "I hear on the news 'Major breakthrough in cancer!' And I think, Gee, I haven't heard anything major recently. Then I listen to the broadcast and realize that I've never heard of this breakthrough. And then I never hear of it again." -Dr Richard Klausner, Former Director, National Cancer Institute "The press translates medical research into news. How the press chooses stories to cover and how they present the findings are important, since the media can have a powerful influence on public perceptions. Research abstracts presented at scientific meetings often receive prominent media attention. It is easy to understand why. The general public has a strong desire to know about the latest developments in science and medicine, and the meetings hold the promise of dramatic stories about new cures, discoveries, and breakthroughs. Press coverage also may be attractive to the sponsors of the meetings, the scientists, their institutions, and funding agencies; such coverage generates publicity that may help the organizations raise funds, and may help the scientists advance in academia." Remember that the next time you hear a breathless report about the next great cancer cure hailing from some conference in Florida. posted by Sydney on 6/05/2002 06:05:00 AM 0 comments 0 Comments: |
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