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    Sunday, August 25, 2002

    The Great Unwashed: This seems condescending to me, but there's a campaign afoot at the World Summit on Sustainable Development to get Africans and Indians to use more soap. According to Valerie Curtis of the London School of Hygiene and Tropical Medicine, who is spearheading the movement:

    We think that the people who can help us the most with this are the soap companies, because they're the ones who are very good at getting people to buy soap. What's new in our program is to try and encourage the soap companies to work with governments to encourage everybody to wash their hands with soap. Obviously, it's in everybody's interest. If we can make it work, soap companies are going to sell more soap. Governments can get closer to their real targets, which are to halve deaths from diarrheal disease in 10 years' time.

    Africans and Indians say they have plenty of soap, thank you:

    Market experts say per-capita soap use in the region rivals that of industrialized nations. At Abidjan's bustling Treichville market, soap vendor Peter Joe lays out several varieties of soap at his stall. " We use soap for bathing," he said. "We depend so much on soap. We use it everyday in our lives. We use it to clean. We use it to bathe. We use it to wash our wares. We depend so much on soap to make us to look clean."

    ...The lead consultant for Ghana's Community Water and Sanitation Agency, Nana Garbrah-Aidoo, says results of a study this year indicate Ghanaians are likely to be receptive to the program. "What we found from the study is that hand-washing was a habit in Ghana, but soap use was not," she said. "Soap use for hand-washing was not. We know that Ghanaians use a lot of soap. What we are trying to do is to build on those uses, which are already [common] of soap. Everybody has soap. In 95 percent of the homes we visited, there was soap."

    So.....what do they do with all that soap?

     

    posted by Sydney on 8/25/2002 07:59:00 AM 0 comments

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