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Wednesday, August 28, 2002No Thanks: The American Society for Reproductive Medicine can't get anyone to display their infertility public service announcements: When the ads appeared on buses in several U.S. cities last year, they drew the ire of the National Organization for Women. Accusing the doctors group of using "scare tactics," NOW argued that the ads sent a negative message to women who might want to delay or skip childbearing in favor of career pursuits. This year the association tried to place the ads in movie theaters and shopping malls in San Francisco, Boston, Houston and the District -- venues filled with people young enough to benefit from the core advice that actions today can affect fertility tomorrow. But the theaters and malls rejected the ads, according to the public relations firm that tried to place them. The malls say they found the ads objectionable: "Unfortunately mall managements are very particular when it comes to ads in their facilities. They prefer 'mall friendly,' 'happy environment' graphics since they need to protect their interests and [those] of their consumers." The ads don’t do much to stir maternal instincts, but they aren’t all that objectionable. Take a look at them. Here’s the one on smoking, the one on weight, the one on sexually transmitted diseases, and the one on aging. They’re almost clinical in their spareness. Imagine how much more effective they would have been at drumming up business for fertility clinics if they had featured romantic photographs of women serenely cuddling babies. In fact, the ads probably wouldn’t have been rejected if they had featured such happy images. Maybe the rejection by malls and movie theaters is based on aesthetics rather than politics. UPDATE: Here's a link to the society's Protect Your Fertility website. A public service announcement from Medpundit. posted by Sydney on 8/28/2002 07:42:00 AM 0 comments 0 Comments: |
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