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medpundit |
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Saturday, December 21, 2002After answering a 10-minute online questionnaire about their skin -- about ethnic origins, pore size, climate, hydration -- customers get the inside of their mouths swabbed for a DNA sample. The test and the sample are sent to a lab to be analyzed, with customized skin creams generated based on the results. The tub of cream even has your name on it. But the personal treatment comes with a hefty price tag: $250 for a 1.7 ounce jar of the DNA cream. There's probably some validity in making skin cream based on climate and skin characteristics, but the DNA information would provide absolutely no useful information. And $250? If that were a prescription skin cream, there would be cries of outrage. Funny that, we're willing to pay more for unproven therapies than we are for proven therapies. posted by Sydney on 12/21/2002 08:26:00 AM 0 comments 0 Comments: |
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