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Tuesday, May 27, 2003When Hershey Foods Corp. launched its line of sugar-free chocolate in March, packages were adorned with a logo of the American Diabetes Association. Hershey sponsors the ADA's Walk for Diabetes, one of its largest fund-raisers, with both cash and products. "We were obviously extremely pleased that they accepted our sponsorship and thought well enough of the product to do so," Hershey spokeswoman Christine Dugan said. The American Diabetes Association said there are a number of companies interested in working for the association, which conducts public education, outreach and research. ....Jerry Franz, an ADA spokesman, said Hershey pays between $100,000 and $300,000, a typical amount for a sponsorship. Hershey declined to discuss the financial terms. These alliances are common. ConAgra's Healthy Choice line and PepsiCo's Quaker Oats both collaborate with the American Dietetic Association. The American Heart Association invites food makers to join its certification program; General Mills's Cocoa Puffs and the Yoo-hoo Chocolate Beverage Corp.'s lite drink are among the products listed. Yoo Hoo and Cocoa Puffs? Is there any money the American Heart Association won't accept? posted by Sydney on 5/27/2003 07:20:00 AM 0 comments 0 Comments: |
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