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Tuesday, July 15, 2003In the weeks and months after Katie Couric underwent a colonoscopy on the morning news program three years ago, the number of people getting the colorectal cancer screening jumped by 20 percent, according to a study in this week's Archives of Internal Medicine. Researchers at the University of Michigan Health System and University of Iowa, who did the study, said the public response was so strong, they dubbed the increase ''the Katie Couric Effect.'' I still invoke her to get people to have colonoscopies, and to help explain what a colonoscopy is. When I get blank stares after my explanation, I just say "The thing Katie Couric had on the Today Show." and the eyes will light up in recognition. posted by Sydney on 7/15/2003 07:10:00 AM 0 comments 0 Comments: |
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