"When many cures are offered for a disease, it means the disease is not curable" -Anton Chekhov
''Once you tell people there's a cure for something, the more likely they are to pressure doctors to prescribe it.'' -Robert Ehrlich, drug advertising executive.
"Opinions are like sphincters, everyone has one." - Chris Rangel
Purple Deluge: Prilosec is going over the counter and on a PR blitz:
P&G is marketing Prilosec OTC in purple packages and drove a purple van through 24 cities in a 'Burntown Challenge' promotion. But the Prilosec OTC tablets themselves are pink -- the color of the magnesium salt used to make the tablets.
P&G expects to spend at least $100 million during the first year in marketing Prilosec OTC, including broadcast, print and billboard ads, some featuring a former daytime soap opera star.
So many drugs are making the leap from prescription to over-the-counter now, that the IRS has decided to allow purchases of them with pre-tax dollars.
posted by Sydney on
9/16/2003 08:18:00 AM
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