Image is Everything: Estee Lauder died. Whatever you may think of her and her business, there's no question she succeeded in creating a product that to many is synonymous with quality. I'll never forget the patient I saw with a rash on her face that ended sharply at the edges, just where a make-up line would end. I suggested that perhaps she was allergic to her foundation. "Impossible! I use Estee Lauder." And away she went for another opinion.