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    Friday, April 02, 2004

    Medpundit Ad Scandal: From the following email, I gather there's a perception floating around somewhere in the cybersphere that some of my posts may be bought:

    I have a source telling me that your post of 3312004 5:19:46AM was "placed" by an ad agency. Is this true? Do you have a policy of allowing content to be placed on your site? Do you receive compensation for this? Is there a way readers might know that your posts are essentially paid advertisements?

    No one pays me for any of the posts on my blog. I post things that are interesting to me and that I think readers will find interesting. I often get emails from people - other bloggers and readers mostly - who have found something interesting that they want to pass on. Sometimes I even get press releases, believe it or not. If I think it's interesting, I post it. But no one pays me for it.

    The closest thing I have to advertisements are the Amazon links to the left. I do get a small percentage from any purchases made through those links, even if the items purchased aren't the items advertised, but it's a very small percentage. In a good quarter I receive about ten dollars, which I get in the form of an Amazon gift certificate. (And thanks to everyone who has purchased items through those links. The resulting gift certificates have been used to bribe my children into leaving me alone in the mornings while I blog.)

    I also receive free review copies of some of the books I review. A practice which is, I believe, quite common for book reviews - and book reviews that get a whole lot more attention than my little blog gets. And I do get paid for my Tech Central Station columns, but the opinions expressed in them are entirely my own. No one at Tech Central Station ever tries to influence the tenor and tone of my columns.

    If I ever do accept ads, they will be easily distinguishable as such. My opinions will never be bought. I guarantee it.


     

    posted by Sydney on 4/02/2004 07:53:00 PM 0 comments

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