"When many cures are offered for a disease, it means the disease is not curable" -Anton Chekhov
''Once you tell people there's a cure for something, the more likely they are to pressure doctors to prescribe it.'' -Robert Ehrlich, drug advertising executive.
"Opinions are like sphincters, everyone has one." - Chris Rangel
Salesmanship: An Ohio businessman has made a fortune selling faux pharmaceuticals. He's coming under attack by consumer groups and the Ohio attorney general and the FDA for false advertising. But, as he points out, what he's really selling is the placebo effect:
Warshak considers it misguided to talk about the effectiveness of Berkeley's products.
'It's not about whether something works or doesn't work,' he said. 'It's more about whether it can help or not.' posted by Sydney on
11/21/2004 08:34:00 AM
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