Tuesday, November 29, 2005
Qualified to Sell: Should pharmaceutical representatives have science degrees, or are cheerleaders good enough? Actually, it 's probably easier to pitch those drugs the less you know. It would be hard for someone like this guy to promote the marketing B.S. that passes for science in the drug rep world with a straight face.
posted by Sydney on
11/29/2005 04:28:00 PM
Sales remains sales, whether or not reps have science degrees. Legislating their background would not solve a thing. Prescribing decision remain physicians' responsibility.
Of course incentives matter, but the right way to fix them is in pay-for-performance, not blaming third parties.
Yes, but I have talked with many docs who prescribe based on info the drug reps give them. Bad decision on the docs part I know, but shouldn't the folks providing the information have some science/medical education?
If nothing else, perhaps it would get a few of these leeches out of the system.
As they say: fool me once shame on you, fool me twice shame on me.
Docs should take sales rep's words with a grain of salt, knowing their economic interests. These interests will not change whether or not salespeople have science degrees.
Physicians should do their own research. FDA website is a start and more trustworthy resources are appearing.
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