In the Mail: I received one of those annoying "physician education" packets from a pharmacy-benefits manager firm today. It's usually a mailing designed to get me to switch patients from one drug to another (preferred) drug, or to tell me that my patients would be better served with a different drug because studies say so. The patient prescription information is often six months to a year out of date, and their "research shows..." recommendations fail to take into account drug intolerances or failures in individual patients - information they don't have because they don't treat the patient or ask about it, for that matter.
But, included in this particular mailing was a survey to evaluate the whole program. First question - "Upon receiving this information do you throw it away immediately?" YES! posted by Sydney on
12/01/2005 10:15:00 PM