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Tuesday, July 18, 2006Now the London Symphony Orchestra, widely regarded as the most glamorous of Britain's orchestras, is taking the fight to the frontline - by marketing itself to babies. The orchestra has developed a series of DVDs aimed at babies aged above six months, with themes such as "shapes and patterns", "the world around us", and "seasons". ....Kathryn McDowell, the LSO's managing director, called it a "cradle-to-grave" audience development idea, put together with a company called Baby IQ. "If you introduce people to music [when they are] toddlers, then perhaps later they come to family concerts or get involved in an LSO education project. Then they know it's the LSO. It's all about brand recognition." Chaz Jenkins, of the LSO, who developed the project for the orchestra, said: "The LSO already reaches people from as young as three years old with education work ... babies are much more difficult to reach but a lot of research suggests [they] are very receptive to classical music, much more than to music with more beats. So we have been looking for a long time about how to reach very young children." Count me dubious. posted by Sydney on 7/18/2006 05:27:00 PM 1 comments 1 Comments:ziqThe music you listened to when you were a teenager is the music that will be your favorite for the rest of your life. |
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